In the beginning, Nike company was a small one

In the beginning, Nike company was a small one, while more than one hundred years later, it has developed a lot, and now, a well-known one. Nike Air should be regarded as the first design which is endowed with creative idea and enjoys great fame all over the world. To satisfy different needs of people for this popular brand, Nike company has offered various products which cover nearly all areas like shoes, clothing, etc. To engage in different sports, the players need corresponding shoes. To deal this situation, different styles of Nike shoes are designed, say, Nike Air special for basketball, and Nike Mercurial Vapor special for football. To sum up, to satisfy the needs of customers, and to get its products sell well, these are Nike's goals.
Generally speaking, to choose a pair of shoes, people make a decision by the purpose. According to the statistics, to judge whether to buy a pair of shoes, people normally consider the following elements, that is, comfortable, fashionable, and special. Comfort is the first thing for a customers to take into consideration, and for the special use of shoes, this is put at the second place, for different players, they can choose different shoes to suit them. That is, when a player plays football, he or she can wear Nike football shoes; when playing basketball, Nike NBA cheap soccer shoes are waiting to be chosen; while for skateboarding sports, Nike SB can satisfy you. Additionally, Nike shoes are unique because of the high technology which Nike company adopts in the making of them. Take the Nike+iPod shoes for example, Nike Company puts a sensor in the soles of these shoes. In this way, wearing these shoes, you can see your way of running, or say, how you run. Besides, your running time, running distance, as well as your burned calories all can be memorized by the iPod. The iPod can also be used for playing music to match with your running. To begin with your running, a pleasant and slow song is wise, after five minutes, you are expected to finish your stretching. At this moment, the iPod should play the fast paced pop music, and you should begin to run! If you want to burn the calorie to the largest extent, you can choose the rock music and return the pop music when your running or jogging speeds get back to the normal status.
Like the above sensor, Nike Shox is also a well-known Nike technology. insiade the midsoles of Nike shoes; a small hollow column is installed. As to the large part of the Nike Shox shoes, Nike Company adopts rubber as the material. For the Shox, it can be endowed with many styles. While in Nike Shox shoes, it appears by form of four circular columns. The research shows that Nike company first applied the Shox technology to its shoes in the end of 2000. Nike company also take the needs of women into consideration to develop itself. The market has been mainly occupied by women. This seems to be a fact. Therefore, to satisfy different needs of women; Nike has designed many styles of Nike women shoes.